WM Launches Nationwide 'I Recycle' Campaign

The nationwide initiative brings together communities, industry organizations and professional sports teams to promote better recycling habits ahead of America Recycles Day.

MONTREAL (RecyclingMonster): Waste Management (WM) has launched a nationwide recycling awareness campaign, "I Recycle," ahead of America Recycles Day on November 15, 2026, to promote responsible recycling practices and improve household sorting habits.

The initiative offers educational resources, interactive quizzes and an online pledge encouraging people to make recycling part of their everyday routines.

WM Partners With Cities and Professional Sports Teams

The campaign has received support from Fort Worth Mayor Mattie Parker and the Solid Waste Association of North America (SWANA).

Community activities are taking place in Denver, Fort Worth, Gainesville, Houston, Nashville and Seattle.

Professional sports organizations, including the Cleveland Cavaliers, New York Giants, Tennessee Titans and Seattle Kraken, are also participating in the awareness initiative.

Survey Highlights Recycling Education Gaps

According to WM research, three out of four Americans surveyed say they recycle, while nearly half want to increase their recycling efforts.

The survey, conducted among 1,146 U.S. adults in March 2026, identified limited access, inconvenience and confusion over accepted materials as barriers to participation.

WM's campaign aims to address these challenges through practical education and community engagement. Participants can access recycling guidance and take the I Recycle Pledge through the company's online platform.

For campaign information, visit WM's official announcement.