SEATTLE (Scrap Monster): Call2Recycle- the leading battery collection and recycling initiative announced launch of a new multi-media campaign to raise awareness among consumers on the importance of recycling used batteries. The campaign is in connection with the launch of its consumer brand, “Recycle Your Batteries, Canada!”.
As part of the campaign, a series of educational commercials under the title “Decisions, Decisions” will be featured on national television and digital media. The commercials will depict the morality play experienced by consumers when they choose between throwing batteries in garbage and recycling them responsibly.
The ads will provide a visual demonstration of the three steps, “Collect, Protect, Drop Off”, so as to boost awareness on battery recycling best practices. The ads will be broadcast on specialty TV channels across Canada from 18th February to 31st March, 2024. Additionally, the campaign will be featured in YouTube and other social media channels.
Jordan Covens, Director of Marketing at Call2Recycle Canada noted that a large majority of Canadians already know the harmful environmental impacts due to throwing batteries in the garbage, but they choose to do so out of convenience. The new media campaign will encourage them to think twice before making such a decision.
